Multi-channel

Consumers are becoming even more sophisticated and in tune with instantaneous global communication. For example, people in Australia can communicate “real time” with people in Texas, and companies can reach consumers with price breaks and deals just as quickly. Essentially, what has happened is that a lot of “noise” has entered the marketplace, and it is no longer true that you can depend on your product or services getting into your key markets by simply traveling a straight line between points “A” and “B.”

People consume media – and are best reached – in a multitude of ways. The key is understanding this fact and then navigating the best options to get to your customers in the most efficient and cost-effective ways possible.

Brick and mortar stores are still viable outlets to reach consumers, yet online and mobile orders continue to rise. What’s more, consumers expect all orders placed to be able to be delivered to a variety of locations including homes, offices, P.O. boxes, and more. With this shift in how commerce is occurring, distributors need fresh ways to meet these multiple channels of distribution while keeping costs under control.

There is no “one size fits all” approach to tackling the challenges of implementation. This is where BexR comes in. We have embraced the shift in getting from point “A” to point “B” and follow a multi-channel approach. For us, this relatively new challenge is best solved by combining traditional fulfillment methods with newer options relating to software advancements and improved technology. Some examples of how we work include:

  • A cloud-based order fulfillment services processing system that we can access 24/7 anywhere, anytime
  • Real-time order tracking so we know where the product is at every step of the process right up to the minute it gets to your customers’ homes
  • Immediate email tracking numbers to you and your customers so everyone knows the status of the product shipment
  • Returns processing, inspection and relabeling for shipments. Returns happen, yet we make it a pleasant experience. Whatever your customers’ needs, we help them with our easy return shipping labels and dedicated customer service.

What our clients have found after working with our team on this multichannel approach are reduced costs versus our competition, improved throughput, and high levels of customer satisfaction.